Author Archives for Will Peakin

Running a targeted campaign

August 8, 2011 4:46 pm Published by Comments Off on Running a targeted campaign

How you utilise your patient database is crucial to ensuring a successful marketing campaign. Gillian Heron of Pink Inc. explains how to pinpoint the right patients with the right treatments


Nine steps to success

August 8, 2011 4:30 pm Published by Comments Off on Nine steps to success

Convincing patients to sign up to your dental plan needn't be a headache, says Gary Nelson


Mouth Cancer is top of the agenda

July 11, 2011 3:18 pm Published by Comments Off on Mouth Cancer is top of the agenda

New IDA president highlights "highly lethal disease" as one of his main priorities to tackle in his term of office


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