Sensodyne has presented its donation to the Children’s Health Foundation Ireland following the launch of the ‘This Pack Gives Back’ campaign last November, in partnership with Tesco.

Dave Barrett, Country Manager at Haleon, awarded €16,673.25 to the foundation after consumers were able to donate 25c to the charity by purchasing promotional packs of Sensodyne toothpastes within the Repair & Protect, Nourish and Sensitivity & Gum ranges.

The donation will support sick children and their families in hospitals and help fund urgent care centres in Crumlin, Temple Street, Tallaght and Connolly.

Backed by social promotion and in-store POS in Tesco stores around Ireland, the campaign in November and December 2022 gained significant support leading to €16,673.25 in donations.

Dave Barrett, Country Manager at Haleon, said: “For years, The Children’s Health Foundation Ireland has committed itself to the urgent care given in its hospitals. We have been overwhelmed with the response from shoppers and we are honoured to be able to donate these funds to such a vital organisation.

“We are proud to have partnered with Tesco and to gift this donation to a foundation that do so much to improve the quality of life of sick children and their families.

“It is vital we continue to shine a light on the invaluable work that charities like The Children’s Health Foundation do. Haleon is passionate about positively impacting the people living in the communities we actively operate in and we look forward to collaborating on similar campaigns in the future.”

To see how you can get involved with The Children’s Health Foundation Ireland and donate today, please visit https://www.childrenshealth.ie/.